Toda Embroidery is a unique tribal handicraft practiced by the Toda community in the Nilgiris region of Tamil Nadu. This traditional embroidery is done exclusively by Toda women using red and black threads on a white cotton background. Toda Embroidery is known for its geometric precision, symbolic patterns, and reversible stitching technique that creates a woven-like appearance.
This craft represents the cultural identity and artistic heritage of the Toda tribe and continues to be preserved through generations of women artisans.

Toda Embroidery has been practiced for centuries by the Toda tribal community living in the Nilgiri Hills. Traditionally, girls learn embroidery from their mothers at a young age, making the craft an important part of Toda cultural life.
The embroidered shawl, known as “Pootkhully”, is a significant garment in Toda tradition and is worn during important ceremonies and daily life. The embroidery patterns reflect nature, animals, and symbolic tribal elements that represent the Toda worldview and lifestyle.
Over time, Toda Embroidery gained recognition for its uniqueness and cultural importance.
Toda Embroidery originates from the Nilgiris district of Tamil Nadu, especially around Ooty and nearby Toda settlements.
The base fabric used for the embroidery is a coarse off white cotton cloth specially woven for the Toda people by the Kola tribe, another community living in the Nilgiris. Earlier, this cloth was exchanged through barter, often for buffaloes or calves, but today it is sold for money.
The artistry of Toda Embroidery lies in its symmetry, texture, and the illusion of woven patterns created through embroidery.

Toda Embroidery uses a counted thread embroidery technique. The artisan carefully follows the warp and weft of the fabric to create geometric patterns using needlework.
Unlike most embroidery styles, Toda Embroidery is done in continuous bands along the length of the shawl rather than across the width. The embroidery is reversible, meaning both sides of the fabric can be used.
Interestingly, the Toda people consider the rough side with visible thread loops as the display side, while outsiders often prefer the smoother side.
The use of only red and black threads on white cloth gives the craft a strong visual identity.
Toda Embroidery designs are deeply symbolic. The patterns often include floral motifs, animals, human figures, and geometric shapes inspired by nature and tribal life.
These patterns are not just decorative but represent stories, traditions, and beliefs of the Toda community. The repeating bands and symmetrical patterns create a rhythmic visual storytelling style that reflects the tribe’s connection to nature and culture.
Each embroidered shawl carries cultural meaning and artistic expression.

Toda Embroidery is officially recognized as a Geographical Indication craft of India.
Name of GI Registered Product: Toda Embroidery
Category: Handicraft
State: Tamil Nadu
Certificate Date: 4 March 2013
Applicant: Toda Nalavaazhvu Sangam, Nilgiris District, Tamil Nadu
The GI recognition helps preserve this tribal craft and supports Toda women artisans in sustaining their traditional livelihood.
Toda Embroidery is not just a textile craft but a living tradition of the Toda tribal community. The simplicity of colors combined with complex needlework makes it one of the most distinctive embroidery styles in India.
By supporting Toda Embroidery, we help protect tribal heritage, traditional knowledge, and handmade craftsmanship. This craft stands as a beautiful example of how culture and art are closely connected.
Explore more:
Tribal Handicrafts of India
Embroidery Traditions of India
Traditional Handcrafted Paintings Collections here.
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